3 Enticing Lead Magnets That Actually Work
Surfing through a website, you come across an intriguing offer - free super-helpful eBook in exchange for your email address.
Your curiosity is piqued. You instantly type in your email address and wait for the eBook.
Ping. You get an email from that website with a link (or a downloadable pdf copy) of that eBook and you can’t wait to read it.
You get a useful eBook, but the website owner gets something even better.
An email subscriber. A lead. A potential customer.
What is a lead magnet?
A lead magnet is an ‘ethical’ bribe you offer to readers in exchange for their email address. The goal of a lead magnet is to get targeted leads. People who’re actually interested in your offer and have the potential to become customers and clients in the future.
Lead magnets can take several different forms. It can be a checklist, a weekly newsletter, an eBook or even a free course.
They’re all the rage in the content marketing world. A number of businesses have seen their lead numbers shooting up drastically after using lead magnets.
Noah Kagan, Brian Dean and Neil Patel (to name a few) have all successfully used lead magnets as a lead generating tool.
However, with a plethora of different lead magnet examples available online, it can be frustrating trying to figure out which one will work for you.
We’ve done all the legwork for you and listed 3 super simple lead magnets that work.
1. Use Quizzes
Quizzes are highly effective lead magnets.
They’re enjoyable and they hook you in quite easily. They’re also great at generating leads. One of the main purposes of taking a quiz is to share the results. Participants will go through the entire quiz in the hopes of getting an amusing\inspiring\makes-them-look-good result and share it with their friends. So, your leads start multiplying.
Dr Kellyann used quizzes as a lead magnet to grow her email list massively before the launch of her book, Dr Kellyann’s Bone Broth Diet.
Within a short period of 5 months, she generated 40,145 leads at a $0.38 cost per lead. Ultra-targeted leads who could help her book reach the NY Times bestseller list.
This is the power of using lead magnets effectively. There are several others who grew their email list effectively through quizzes.
Lewis Howes used quizzes as a lead magnet to increase his email list by 42%.
Neil Patel increased lead capture on his blog, NutritionSecrets.com, by 500% through the power of quizzes.
You can, too. Follow this 3-step process to create lead generating quizzes.
Step 1: Decide on the kind of quiz you want to create.
Here are 3 kinds of different quizzes you can choose from,
- Informational Quiz: Ask participants to prove their skills by answering subject relevant questions.
- Personality Quiz: Ask participants which famous personalities are they similar to. For example, ‘Which American President are you?’.
- Trivia Quiz: A quiz that relates to their IQ on a subject.
The trick is to choose a topic that is ultra-relevant to your audience and niche.
Step 2: Create the Quiz
Creating a quiz doesn't require much time or effort.
Write the results first and then create questions accordingly. Select images you’d like to include. Use a quiz creator like LeadQuizzes to upload all this information in and create a quiz. Annnd, you're done.
LeadQuizzes is a great quiz creator. It offers a massive templates library and an option to create your own quiz if you want. The interface is also beginners-friendly so you can create a quiz within minutes.
Step 3: Turn it into a lead magnet
The quiz result is going to be your lead magnet. Before revealing the participants their result, ask them to opt in.
Once they’ve done that, send them an email with their results and a thank you note.
2. Give Away Discounts
Who doesn’t like discounts?
Our hearts leap in delight at the mere mention of discounts. And you can use this human trait to grow your email list.
'Although we develop strong brand loyalty, we break it at the sight of an irresistible offer,' according to a study by Global Journal of Management and Business Studies. An irresistible offer includes discounts, giveaways, coupons, deals, free shipping and so on. Anything extra.
Credits: Digital Marketer
Discounts, coupons and similar offers work great as lead magnets especially for eCommerce businesses. While using this tactic to generate leads, you need to keep the following things in mind,
- The placement of your lead magnet:
It should be front and center. It should be the first thing that users see when they visit your website. The best place for it can be your homepage, blog or your products page.
Use Google Analytics to find out which of your website pages receive the most traffic and then add the offer to that page.
You need to get maximum eyeballs on this offer, so keep this in mind while placing your lead magnet.
- The lead magnet’s description:
According to Psychology Today, ‘Sales promotion wording can motivate people to buy — beyond the products that are actually on sale.’
There are two ways you can motivate people to opt in for the discount. By achieving gain or avoiding loss.
For example, if you’re offering a 70% discount, you can either say ‘Get 70% off!’, or ‘Save 70%!’ An offer that simply states ‘70% discount’ will not evoke a lot of emotion.
- Call to action button:
A boring CTA can easily turn away potential customers and leads. You need to motivate them to click on the CTA button after entering their email address and name.
Firstly, make sure the button is big and visible. Its color should be different from the background color.
Your button should clearly state what the readers will gain from opting in, instead of some boring text that says ‘Submit’ or ‘Click Here.’
This is a great example of how your CTA button should be.
3. A Short Email Course
Brennan Dunn of Double Your Freelancing says: “An email course is just an autoresponder, which is a series of emails that are sent out over a period of time.”
I don’t agree.
An email course is more than just an autoresponder. It builds trust and establishes your expertise. It’s an effective way to build relationship with your audience and prime them for your services. So, no it’s not just an autoresponder.
Courses in general are very popular in the digital marketing world. According to Forbes, the market hit $57 billion in just 2014. And it’s been growing at an alarming speed since then.
When people are eager to purchase courses that will help them excel in their fields or teach them valuable skills, offering a free course will automatically attract a lot of attention.
You don’t have to create an elaborate email course that teaches tons of things. You can even teach your audience one skill and space out the lessons over a couple of weeks.
For example, if you’re a social media marketer, you can run a ‘5 day course’ on ‘Writing social media posts that convert like crazy’ with one practical tip each day.
So, how do you create an email course?
Step 1: Determine the subject of your course
Something simple yet relevant to your audience.
You can use Quora and good old Google to search for common problems in your niche.
Step 2: Write the course
Create an outline. And write down the content. Include examples to illustrate your instructions and get your point across effectively. Worksheets and checklists work great too.
Videos generally convert better than text, as ‘82% of B2B marketers reported success with video marketing initiatives,’ according to Demand Metric. So you can add video lessons in your course, too.
Step 3: Turn it into a lead magnet
Use an email autoresponder like MailChimp, Aweber or ConvertKit to set up your email course.
And, then place this lead magnet on your homepage, your blog pages, at the end of your blog posts and guest posts, and on your social media profiles.
Tips to make this extra successful
- The bonus content (lead magnet) should be something that your audience is desperate for. It should give a solution to a burning problem. Work your butt off to create highly useful content.
- Make the content easy to digest and visually appealing.
- Find the most popular page on your website through Google Analytics and create your lead magnet according to that. You don’t want to spend hours creating an amazing piece of content and place it on your website where no one can see.
- The content should lead to a service, product, or a paid course that you want to offer in the future. Don’t just get email subscribers for the sake of increasing your mailing list. These leads can turn into potential customers, so prime them for that.
- Once you’ve received their emails, don’t forget about them. Let this relationship thrive by regularly emailing them useful content.
'If your lead magnet isn’t something special, two things can happen.
Either you won’t get many sign-ups, or you will get sign-ups, but those readers will be unimpressed with the bonus and unsubscribe right away.'
So don't create a lead magnet just because everyone's doing it. Have a clear goal and a purpose behind doing it. Impress your audience with the quality of your lead magnet, so that they're eager to purchase your paid products.