It’s the little things that make life worth living – and it might just be little things that make your brand stand out in the sea of businesses employing the same old tired marketing tactics.
It’s the little things that can do wonders for your marketing strategy, rather than thousands of dollars annually thrown into PPC advertising for fleeting and lackluster results. All it takes is learning how to make a trivia game. Sounds a little bit too bold, too good to be true? Well, it’s not.
By the end of this article, we will show you how a simple trivia quiz can turn into a lead generation machine with a little help from LeadQuizzes. Sit back and start having fun – cause that’s what quiz marketing is all about!
What is Trivia and Why People Love It
According to Collins Dictionary, trivia is unimportant facts or details that are considered to be amusing rather than serious or useful. But before you write off trivia as a silly pastime rather than serious marketing strategy, hold on for a second and hear some science out on why trivia, in fact, is important.
- Trivia is actually good for our mental health – it gives people the joy of providing correct answers to questions about less known topics, creating a similar dopamine rush to gambling and gaming, without the negative effects and downsides of these habits.
- It’s great exercise for brain – memorizing information, no matter how obscure, is a great workout for the frontal cortex, which is the first part of the brain to deteriorate with age!
- It’s good for your social life – whether you solve trivia quizzes online or in a local pub, being competitive and sharing your results is part of the experience allowing you to connect and socialize with people who have similar interests!
Trivia quizzes are a fantastic way to tap into some of our best impulses – desire to compete, challenge ourselves and others, have fun, explore, and learn something new. They stimulate our curiosity and rewarding mechanisms in ways that are safe and beneficial.
How Trivia Quizzes Work
Now, if you’re thinking in the right direction, you can probably already see just why trivia quizzes, with a little bit of creativity, can become a foundation of your digital marketing strategy.
Engaging with your potential customers in a personal, playful, and interactive way establishes connection and trust and our experience has shown that the average quiz has a lead capture rate of 33.6%. That’s a whopping number compared to a site’s average email opt-in of 1.96%.
But to truly understand how trivia quizzes work, let’s dive into quiz marketing strategy. Quiz marketing relies on several channels of engagement, but the primary aim is to generate leads – email contacts. While emails may seem like an obsolete form of communication in the era of social networks, the numbers easily prove that expectation wrong.
- 99% of email users check their inbox every day
- A simple welcome email from a brand will be opened by more than 8 out of 10 people
- 50% of people buy from marketing emails at least once per month.
- 59% of respondents reported that marketing emails have influenced their purchases
- For every $1 spent on email marketing, the average return on investment across several major online businesses is 122%. According to Constant Contact, the average ROI for email is $36 for every $1 spent.
So, the recipe is simple – create an engaging, fun trivia quiz, share it on your website and social media, and generate leads! Of course, this is not where the work or the opportunities coming with trivia quizzes end.
Quizzes allow you to learn a great deal about your customers and employ this knowledge for the most effective email marketing strategies – subscriber segmentation, message personalization and automation campaigns!
So what are you waiting for? Let’s make a trivia quiz!
How to Make a Trivia Quiz – Step by Step
1. Find the right trivia game/quiz maker tool
Creating a popping popular trivia quiz doesn’t have to take hours and days if you’re equipped with the right tools. LeadQuizzes trivia maker is a great option whether you want to simply customize pre-made trivia templates or create your own trivia quiz from scratch. Here’s an example of trivia quiz you can customize straight out of a template.
However, if you like to do things your own way, LeadQuizzes is a quiz builder that offers a plethora of tools to create an engaging trivia game and spice up your answers and questions with images and logic branching, coupled with easy to use drag-and-drop dashboard and customizations. Here’s an example of content elements you can use in your trivia quiz – and the possibilities are endless, yet the whole experience is super simple so you don’t need any crazy skills to build a dapper looking quiz!
If you want a tutorial on how to create a trivia quiz from scratch, check out this step-by-step guide to creating a vocabulary quiz.
2. Come up with trivia quiz ideas
Don’t take this step lightly – taking time to brainstorm ideas for the trivia quiz that can represent your brand is crucial to its success. Good trivia quiz is all about the fine balance between your target audience’s interests and needs and your brand voice – – a mix of general knowledge and less known info tidbits.
There’s a two-point acid test you can take to check whether a subject is suitable. First, it should be naturally engaging, with lots of interesting pieces of trivia. Second, it should lend itself to crafting interesting questions.
You can then ask, will this topic gel with my intended audience? If you run a food or recipe-related business, for example, you might opt for a quiz like Spend 24 Hours Eating Like A Mermaid And We’ll Give You A Personal And Distinct Tail Color. A cosmetics company might go for something like Which Make Up Product Matches Your Personality.
Here’s some pointers for this phase of quiz creation: Keep the following pointers in mind when coming up with ideas for your quiz:
- Focus on trending topics – gauge the popularity of your topics using tools like Google Trends are good for comparing ideas. You can never go wrong with popular musicians, TV shows, and evergreen topics like sports or fashion.
- Check out your competitors – be a little sneaky and check out what your competitors are doing successfully. It goes without saying that websites like Buzzfeed built the foundation of their online presence on funny trivia quizzes!
- Be up to date with pop culture – pop culture references, be it the latest album from Taylor Swift or cult classics like Seinfeld is a great foundation for interesting trivia quizzes! Who would ever forget Elaine’s “full-body dry heave set to music” dance?
Source: Seinfeld.tumblr
- Make it visually appealing: On top of being interesting and challenging, your trivia quiz should also be an eye candy! So feel free to include creative question formats, images, or even videos – all available with LeadQuizzes trivia maker!
- Come up with a killer title – this is the first thing people see, and if you want them to click, it has to promise some real fun – so let’s dedicate a whole section to the science of a killer trivia quiz headline.
3. Come up with a Popping Title
Your trivia quiz should make a grand entrance into your customers’ social media feeds and minds. So, don’t rush when it comes to your trivia quiz ideas and titles. A good trivia quiz title taps into people’s interests and competitive spirit, and then it comes to titles, make sure you tick off these boxes:
- Be clear: An effective quiz title informs the reader what they’re getting right off the bat – forget about ambiguity and vagueness.
- Keep it short: Clarity comes with being concise. Keep your quiz title sweet and short.
- Be a tease: A good trivia quiz title will create an emotional response. The most common one is awakening people’s competitive spirit, but it can also be an opportunity to help them learn something new about themselves, affirm their knowledge in a certain area, or even scare them a bit! For example, you can play with respondents’ fears using titles such as “Are You Committing The Greatest Nutrition Sins?” or tap into their sense of pride and accomplishment with something like “We Bet You Can’t Get 10/10 On This House of the Dragon Quiz!”.
Check out this trivia quiz title used by southern lifestyle brand Bourbon and Boots! It’s an ideal blend of challenging and whimsical – but at the same time, it plays the card of respondents’ sense of pride and belonging to the community! This is a perfect blend for extra social media shareability! This quiz went viral and got shared over 26,663 times, generating more than 23,675 leads for the brand in just three short weeks – so take notes!
4. Create Engaging Trivia Questions
The trivia questions in your quiz should be sweet and short, challenging, but never frustrating. Some of the ground rules are:
- Keep it short – ideally, your quiz should have 8-10 questions, but anything in the range between 6 and 15 can work well depending on the quiz topic and your brand.
- Stay on-topic – stay focused on one topic – admittedly, this can be a challenge when dealing with trivia facts, especially if the topic is something you and your target audience are passionate about. For example, if you’re doing a Friends trivia quiz, stick to the questions about the show, don’t delve into Jennifer Anniston’s filmography. But here’s a trick to keep you on track – just ask yourself – does this question align with what I promised in the quiz title?
Source: Buzzfeed
- Be creative– avoid generic quiz questions. The more unusual/wacky/remarkable you can make your trivia quiz, the more engagement you’re likely to have. The trivia quiz “Can you name the quote source, Alicent or Rhaenyra?” is an example of a quiz that avoids generic House of the Dragon questions. Mix up easy questions with challenging ones – remember, you want to challenge, not frustrate users!
- Humorous – Humor is good for building engagement but also a useful tool for communicating your brand’s personality.
Feel free to mix the format of your quiz up when it comes to different types of questions – some of the options include:
- Close-ended questions (pick one or multiple choice correct answers)
- Matching questions (match a term with a correct term, word or image)
- True and false questions
Avoid open-ended questions – they require too much effort and that’s the opposite of what you’re trying to do. Remember – fun is the imperative!
5. Create a lead capture form
Before users get their result, the crucial point – you ask for their contact information! This moment of lead generation is the ultimate test for your trivia quiz – if it’s engaging and interesting enough, they will be willing to share their email with you.
But here’s the plot twist – you can also create the lead capture form at the beginning of your quiz. If you’re taking this road, make sure you incentivize the information exchange with a gift, coupon, free e-book or promo. If you need ideas for full-proof sign up form, here you can find plenty of form templates.
6. Create the quiz results
Even though your quiz is all about ticking off the correct answers, don’t settle for boring results such as “you scored 5 out of 10”. The results should be satisfying and valuable for respondent, so make sure you sprinkle it up with encouraging results, descriptions and invitations that promote your product.
Take a look at this results page – it taps into your audience’s sense of accomplishment, throws in some additional information to spark further interest and offers more engagement with your brand.
Based on users’ results, needs and interests, you can direct them to different landing pages on your website.
7. Promote your marketing quiz on social media!
Finally, time to share your trivia quiz! First step – embed it on your website’s most visited pages, such as homepage and top 10 blog posts.
Then, you’ll post your quiz on social media. If you have plenty of followers, trivia quizzes will probably take off organically. If not, boost the post, at least for a couple of days.
What makes quizzes such a powerful digital marketing strategy is their interactive quality and natural share-ability, so after the initial paid boost, there is a high chance that your trivia quiz will continue to draw in organic clicks, reposts and shares.
Here’s some old-but-gold pointers! A decade ago, Jonah Berger published a now-famous study, in which he identified the key “share triggers” that make content go viral. He condensed his findings down into a handful of key points called “STEPPS”.
Here’s a rundown of the six triggers with examples of how you might use them in a quiz.
- Social currency – This term refers to features of content that encourage people to share because doing so makes them look good. The obvious area where this applies is results. With trivia quizzes, make sure your results indicate how intelligent your participants are.
- Triggers – A “trigger” is something that is easy to remember. Your title or the odd wacky question will work in this regard.
- Emotion – How does your quiz make people feel? Fun and enjoyment should be at the forefront of your mind, and spiking these feelings will encourage sharing.
- Public – This means designing your quiz so that it’s easy to make public. Are share buttons included at the end (software like LeadQuizzes will take care of this)? Does it look good on a social media feed? Are the results nicely formatted with cool graphics?
- Practical value – Trivia quizzes tend not to provide information. But “practical value” can be seen as the benefit your content provides, and the real benefit of quizzes is entertainment. Keep thinking “fun”. The more fun the more shares.
- Story – Your story is your identity. This will shine through in the way you write your title, questions and the results. It’s the broader personality that is communicated by the different parts of your quiz. Are you being humorous? Clever? Helpful? What message are you trying to express.
LeadQuizzes offer integration with Facebook Pixel and Google Ads, so you can easily fine-tune your budget and marketing campaign using Analytics.
Conclusion
Now you’re ready to create your first trivia quiz and test out this creative marketing strategy to embolden your brand voice and connect with your target audience.
Using LeadQuizzes you can shake up your online presence, generate tens of thousands of leads and actually have some fun yourself along the way. On top of that, you’ll find that you can also use this great tool to create personality quizzes, surveys and online forms.
We’re all about making things easy and flexible for you, so we offer three subscription plans with free 14-day-trial – plenty of time to play with plethora of templates and options for quizzes.
Time for creating a trivia game – let’s do this!
