9 Things the Best Quiz Creators for Lead Generation Have in Common

BuzzSumo have found that 82% of users will take part in a quiz if they see it on their social newsfeed. That’s a difficult stat to ignore.

There’s something so alluring about finding out what kind of fruit we are or what Disney character is our spirit animal, which is precisely why quizzes are such a successful marketing strategy.

They’re engaging and, as curious humans, we’re always wanting to find out more about ourselves (even if it’s simply what we should have for dinner).

Buzzfeed Quiz

But how do you make your quiz one of the successful ones? You know, like the “Which Cake Are You Quiz?” by Food52 that generated 20,000 views in three days.

Or, more importantly, how do you even get started?

First of all, you have to choose a quiz software.

This is not a decision to take lightly. Success is in the details and, if you want to put together a quiz that actually generates leads, you’re going to want an easy set-up.  

Good job we’ve got just the thing for you.

Here are the 9 things the best quiz creators have in common to help make your decision that little bit easier.

Before the Quiz Creation Process

1. They inspire

Creating a quiz can seem overwhelming when you see all the options out there.

What kind of quiz do you implement? Should you make a buzzfeed quiz? A personality quiz so you can learn more about your audience?

And when you’ve decided on that, you need to think about what kind of questions you’ll ask and the results.

Phew. There’s a lot of whirring cogs to get in place.

The best quiz makers offer a variety of different templates so you can choose the best one for your goals and your audience.

Here are some quiz templates to get your ideas flowing.

Quiz Templates

2. They are easy peasy to use

Remember all those whirring cogs?

Getting them in place can be a real headache, especially if you want to create something a little more complicated that’s automated with your email provider and product offerings.

Not every marketer is a tech genius, so it’s a big help when your quiz software is intuitive and handholds you through each step, right from naming your quiz and choosing its theme, to selecting questions and sharing options.

Quiz Creator

LeadQuizzes makes the process an absolute breeze.

Our intuitive platform guides you through one stage to the next in chronological order so you don’t miss out a vital cog.

During the Quiz Creation Process

3. They allow different answer styles

No two quizzes are the same.

Goals are different, audiences are different, and themes are different.

Think about all the quizzes you’ve taken. Some might ask you to “choose a picture”, while others might give you a long list of multiple choice answers.

The best quiz makers allow you to use different types of answer styles so you can find out different things about your participants.

Quiz Creator

For example, you might decide to re-create those wildly popular Buzzfeed-style quizzes (which take up a whopping 66% of social media newsfeeds), in which case you’ll need the option to implement image-based answers.

Or, you might go for multiple choice answers which keep people hanging around for longer.

4. They let you get creative and customize

Standing out in the online noise is something a lot of brands crave. In fact, 70% of consumers will trust your brand if you create custom content - hence why customization is key.

Think about it this way: people take a lot of quizzes a day. If they’re going to remember you and your brand, you’ve gotta make it count. Are they more likely to remember a generic quiz that looks the same as others, or one that’s customized with your branding?

And then think about the follow up. If they’re not used to your branding, they might think “who is this all up in my inbox?” when you start nurturing them via email afterwards.

Customization can come in many forms. It might include things like:

  • Being able to create a customized start page
  • The ability to swap out images and text
  • Creating your own branding around your quiz to make it stand out and align with your business

Quiz Creator

5. They encourage upsells and promotions

Once you’ve got people engaged in your content, you can offer them a personalized product based on their results - this is the exact method one B2B company did to generate 19.22% more demo to sale conversions.

However, it can be tricky trying to integrate all of this into a quiz, so a platform that lets you drag and drop offers and create specific promotions that align with your quiz is vital.

Take Zenni Optical’s “You’ve Been Framed” quiz that matched users to their perfect glasses frames. It has been taken over 415,000 times and generated more than $1 million in sales since its launch in 2015 thanks to crafty product placement based on participant results.

Buzzfeed Quiz

Want some of that action? Choose a quiz creator that lets you personalize your product pitches based on your participants’ results.

6. They are set up for email list growth and segmentation

Lead generation quizzes are created specially to get you more subscribers and sales, and a major part of that process is capturing the email addresses of your participants.

This means you need to grab their details with a lead capture form (which we recommend putting in place before you give them their results). New Call-to-action

The best quiz software offer easy integration with most major email providers, making it an absolute breeze to build your email list and customer base.

Let’s go back to Zenni Optical again. How did they make so many sales?

Well, not only did they personalize their product selection to align with their participants’ results, but it’s likely they also segmented their users, too.

You see, not everyone buys on the first go.

When you grab their email address, you can then segment them in your email provider based on their results and send them personalized, relevant emails and product pitches. Marketers have noted a 760% increase in sales with segmented campaigns - the numbers don’t lie.

After the Quiz Creation Process

7. They secure shares

Shares are the currency of social media. The more you have the richer you are, right?

And boy do people love to share quizzes.

Why? Because it says something about themselves without them having to brag.

Once a participant has taken your quiz, it’s likely that they’ll want to share their results with their friends and family, which means it’s important to have in-your-face sharing options.

Strangely enough, not all quiz software include this, but you should have a variety of social sharing methods as well as the option to embed the quiz on blog posts and webpages.

8. They are all-knowing

Knowing where your audience are finding you is part of the struggle as a business.

Once you know where people are finding you, you can reach out to them where you know they’re listening.

The best quiz creators allow you to track shares of your quiz and implement pixel integration with Pinterest, Bing, and Facebook to keep track of ad campaigns around your quiz.

Suddenly stalking doesn’t sound so sketchy, right?  

9. They split test

Creating a successful quiz on the first try is almost impossible.

You’ll need to tweak and experiment until you find a series of questions and results that consistently bring you new leads and sales, but in order to do this, you need to know what’s working and what’s not.

Quiz Creator

The best quiz creators offer A/B split testing so you can see which questions and offers perform better and which titles draw in the biggest (and most relevant) crowd.

Finding the Right Quiz Creator

You might be looking back at this post and wondering how you’re ever going to find a quiz software that has all of these features and benefits.

With LeadQuizzes, we make sure that every step of the quiz creation process is intuitive and strategic. Our extensive list of tools mean you can easily customize your quiz, glean inspiration from some of the most successful quizzes, and intuitively track leads and personalize your marketing techniques.

Together, these features make creating a quiz easy and, most importantly, successful.

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