5 Easy Steps to Increase Your Website Lead Capture With a Quiz
Your quiz is published, now leads should be pouring in!
Well no... before you can have leads pouring in you need to get your quiz in front of people.
And the best way to do that is by getting it in front of your existing audience.
But where do you put it? How do you know what will be effective?
We’ve had this question asked numerous times and have examined countless cases….
All to discover, there are 5 things that work time and time again.
- Use Hello Bar to add your quiz to the top of your website pages
- Embed your quiz directly on relevant blog posts
- Use the exit intent popup to capture people before they leave your site
- Add a link to your quiz in your website navigation options
- Change out your current email optin on your site for the quiz
So now that you know what works, you are probably thinking “Great! But what do I do now…”
Below you will find a step by step breakdown for each of the 5 things that are working and how you can get them on your website!
1. Use Hello Bar to add your quiz to the top of your website pages
Hellobar is one of the easiest ways to get your quiz on your website and it is used by thousands, including top influencers like Neil Patel, to capture more of their website traffic.
It puts your quiz front and center when someone first visits your website and have been proven to help you improve the overall effectiveness of your website.
So how does it work?
It’s easy, first go to www.hellobar.com.
They will ask for your URL (where you want to add your Hello Bar) and to login with your Google account, once you’ve done this you’ll be asked to “Select Your Goal”
The goal we want to select is “Other”
From there select “Click Link” on the left hand side.
Next enter in the link URL that you want to drive people to (This will be your quiz URL) and decide if you want the link to open in a new window or the one you are currently on. I recommend if the quiz is embed on your website then not opening it in a new window. If it is still on the quiz.leadquizzes.com URL have it open in a new window so it is easy for them to navigate back.
Once you have this click Next.
On the next page you will be able to customize your bar, including the placement, the size and when you want it to display.
Click Next and you’ll be able to customize the colors your Hello Bar and asking a leading question. You’ll also notice that you will see a live preview of what your bar looks like on the right.
If you look at that preview you will notice text that says “Headline” and “Click Here” on the button.
Click on Headline and you will be able to customize your headline text. You can do the same with the button.
After you have this updated go back to the “Design & Content” bar on the left and click “Next”
You can then decide how frequently you want someone to see your Hello Bar and when you should show them the bar again if they click on it.
Once you have this click “Save & Publish”
Once you have this done you will be taken to your main Hello Bar dashboard from there you will need to follow the correct steps to install the Hello Bar code so you can begin tracking how well your bar is performing.
Once you’ve done that you are all set and your Hello Bar should be open and running!
2. Embed your quiz directly on relevant blog posts
This is one of my favorite ways to get your quiz on your website and in front of people who are actually interested in it.
The first step is to go through your blog posts that you have, specifically looking at the ones that receive the highest amount of traffic. (You can see how much traffic each of your pages gets by looking at your Google Analytics.)
Once you’ve identified your most trafficked blog posts it’s time to embed your quiz!
Since WordPress if the most common platform that we see websites being built on today I’m going to show you how to embed your quiz directly on your WordPress site.
The first thing you will need to embed your quiz is the inline embed code for your quiz.
This code is automatically generated when you create and publish your quiz within LeadQuizzes and all you need to do to get it is to navigate to your LeadQuizzes dashboard, click the little gear symbol that is next to your quiz that you want to embed and click on “Embed Code”.
There are three different embed codes that you will see, but the one that you want is the first one “Inline Embed Code”.
Click the blue “Copy to clipboard” button or copy the code from the box as shown below.
Once you have the code you’ll need to login to your WordPress and click to the appropriate blog posts.
When you are on the post you will see that you can make changes in either Visual view or Text view. When adding custom HTML (like this embed code) you will need to make sure you add the code and make any changes in “Text” view. If you use “Visual” view, then WordPress will strip out the quiz ID and the quiz will not embed properly.
Once you are in “Text” view then you can add the embed code anywhere in the body of a WordPress post to see your quiz
You can also utilize our WordPress plugin to get your quiz added to your site, which you can learn more about here!
3. Use the exit intent popup to capture people before they leave your site
The exit intent popup is so simple and easy to implement, yet few think to actually do it.
The way the exit intent popup works is when someone is on your site and then goes to leave (moves their mouse to close or leave the page) a popup comes up showing them the quiz.
Seems simple enough right?
The hard part is making sure that the quiz is displayed in a way that your sites visitors aren’t annoyed by seeing it.
To do this you will want to make sure to tweak the title of the quiz to be specific to someone that is leaving your site. Something like “Before you leave take this 1 minute quiz to see if you have what it takes to grow your business!”
The title let’s people know that you know they were leaving and tells them if they take the quiz they will get something of value (all in just 96 characters!).
Just like embedding your quiz directly on a blog post or a page you will need the correct embed code which you can get from your quiz dashboard.
All you need to do to get your embed code is to navigate to your LeadQuizzes dashboard, click the little gear symbol that is next to your quiz that you want to embed and click on “Embed Code”. Then click “Copy to clipboard” next to Exit Popup Embed Code.
You are then going to take this code and add it to the header of your website. (if you aren’t sure how to do this reach out to the person who built your site for guidance or send a message to the company that your site is built on, such as WordPress)
And that’s it! The exit intent popup is now setup and your quiz will popup when someone goes to leave your site.
4. Add a link to your quiz in your website navigation options
A way to make sure that your quiz is front and center for all of your website visitors is to add a link to the quiz to your website navigation!
Below is exactly what this looked like.
Depending on how your site is setup the way you will add the navigation is going to be slightly different and you may need to reach out to the developer who helped build your site if you aren’t sure how to do this.
If you use Wordpress you should be able to simply login to your site and add an additional navigation option to your current navigation (this varies by theme, but most all themes have a navigation menu)
You can either have the navigation link to the quiz on the quiz.leadquizzes.com URL that was generated when you created your quiz, or you can embed the quiz using the inline embed in step 2 onto its own page and link there.
By adding your quiz to the navigation menu at the top you not only get your quiz front and center but it adds to the content that you have on your site!
5. Change out your current email optin on your site for the quiz
Changing out your current email optin can have the biggest impact on increasing your lead capture.
To change out your optin you will first need to locate your current optin.
If you didn’t install the optin yourself reach out to the person who did and ask them to switch the optin to drive traffic to your quiz.
When you are changing out your optin you will want to make sure that you optin is prominent on your homepage, typically this is as a banner or image that has a button that says “Take the quiz!’ or “Start” and when the button is clicked they should be directed to take the quiz.
The quiz can be displayed as a popup using the popup text embed code or can simply redirect people to the quiz on the URL that it is housed.
Now there are more ways that you can drive traffic your quiz, but these 5 ways continue to be some of the best.
To start driving your existing traffic to your quiz implement 1 or all of these examples to your site today and if you need any help be sure to reach out to the LeadQuizzes team!
BONUS! Check out this infographic that breaks it all down for you.
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