6 Foolproof Steps to Make a Buzzfeed Quiz That Goes Viral
We’ve all had those days.
On a dull Monday morning, with piles and piles of work waiting for you, you suddenly find yourself clicking on the Buzzfeed quiz, ‘The Hardest “Harry Potter” Quiz You’ll Ever Take’. Your inner procrastinating-self purrs satisfyingly and cheers you on.
From one quiz, you jump on to another one and then another one. And before you know it, a couple of hours have passed and you’ve shared your wacky results with everyone on Facebook.
Time to get back to work.
This is the sheer power of Buzzfeed quizzes. They’re addictive. They’re wildly entertaining. And, they’re share-worthy.
According to Quantcast, Buzzfeed quizzes reached over 169 million people in 2014 alone.
And, just one Buzzfeed quiz, ‘Can we guess your real age?’, was taken a whopping 5.9 million times.
After watching Buzzfeed quizzes go viral, several brands embraced this new style of interactive content and saw massive amounts of success.
Barlow Herbal Specialities is one such brand.
When they decided to improve their online marketing sales channel, they focused on quizzes. They created 2 quizzes; a stress quiz and a sleep quiz. The quizzes were a big hit and people had to opt in with their name and email address to receive results. In just 6 months, Barlow Herbal built their email list by 11,660 people.
As Steve Olenski, Contributor to Forbes, says: “Quizzes currently offer some of the best return on investment that you can hope for in Internet marketing.”
Here’s how you can sail on the popularity of these quizzes and generate leads through it.
Just follow these 6 foolproof steps to make a buzzfeed quiz.
Step 1 - How well do you know your audience?
Buzzfeed’s secret weapon to creating viral quizzes is data.
Dao Nguyen, publisher in charge of BuzzFeed, took unique monthly visitors from 28 million to 200+ million by using the sheer power of data. She segmented their audience and created custom content for each of their groups. And, boom. Their traffic reached new heights.
Buzzfeed article, "27 signs you were raised by immigrant parents", got over a million views within 12 hours. It addressed a very small group of people and was ultra-specific to them. Yet, it received massive amounts of hits.
It all comes down to understanding your audience.
Who are they and where are they coming from? What is their demographic? Which social media platforms do they hang out at? What do they talk about there? Are they more interested in Trump and his absurd policies, or the SuperBowl? Or both?
Conduct a thorough research. Note down everything you know about your audience. Make Google Analytics your ally. You’ll get most of your information from there.
Step 2 - What exactly is your quiz going to be about?
Before you make a Buzzfeed quiz, you need to come up with a topic. It needs to hit home with your audience and be entertaining. People take quizzes because they’re amusing and a great way to pass time. And that is what you need to leverage.
For example, if you’re a dog food brand, your content topics would revolve around dogs. There are hundreds of quizzes on the topic ‘What kind of a dog are you.’ So instead of going that route, you could do, ‘These 7 Questions Will Determine Which Hogwarts House Your Dog Is In.’
To start off, take a trending topic in your niche and offer a humorous\different angle on it.
To find popular news in your niche, you can go through Facebook and Twitter’s trending news section.
Alltop, a news aggregator, is another great tool to find viral-worthy topics. Just enter your niche in the search bar, and you’ll get a whole list of results.
Once the topic is finalized, start thinking of amusing angles related to it. Ask family and friends to help you out. Quora and Reddit are also great at finding humorous angles on popular topics. For example, these are some fun questions you can base your quiz on.
Step 3 - Are the quiz titles irresistibly click-worthy?
How many times did you click on a quiz based on its title?
Every single time.
The headline is the most important part of your quiz. It can make your quiz an overnight sensation, or turn it into a complete failure.
If you had to choose between the following quizzes, which one would you promptly click?
The latter, obviously. It’s title is fun and challenging. While, the former has a very meh feeling to it.
The team at Upworthy, who’re amazing at creating viral content, create up to 25 titles for each piece.
Peter Koechley, Upworthy’s Co-Founder, says “The difference between a good headline and a bad headline can be just massive. When we test headlines, we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”
Come up with at least 10 to 15 titles, and get everyone’s vote on the best one. Test that headline against alternate headlines. Find out which headlines get the most engagement and then use those. Create, test, repeat.
Step 4 - Are your results share-worthy?
While a strong headline gets your quiz clicked, the results get it shared. They’re your ticket to going viral.
When you’re writing the results, keep the following things in mind:
- Buzzfeed results feed the ego. People are vain and they like to share results that make them look cool. Make the results all about them.
- Results don’t always have to be positive and heartwarming. They can even be snarky and horrible, but in that case, they should be genuinely funny.
- Tell them why they got a certain result. If your quiz is, ‘Which Taylor Swift song are you?’, you can’t tell your participants they’re ‘Lovestory’ and leave it at that. You need to tell them WHY they’re that song. Be descriptive.
- Write to one person. Not a group of people. This goes for both, the questions and the result. When you’re writing the questions and results, pretend like you’re addressing one person.
- And lastly, after writing the description, ask yourself – would you share these results if you took the quiz? Because ultimately, you want participants to share the results.
Step 5 - Are your questions compelling enough?
The title lures a participant in. The results encourage them to share the quiz. But, if the questions are boring, participants might leave the quiz midway.
You can’t risk that.
So, once you have your results ready, start creating interesting questions. Keep these dos in mind while writing questions.
Make them short.
Don’t write lengthy paragraphs where smaller questions can suffice.
Ask enough questions.
According to Neil Patel, if you ask less than four or five questions, users are less engaged and are less likely to enter their email address at the end, and if you ask them more than 15 you are going to get less leads but they will be more relevant and more engaged with your product or service.
The number of questions you add to the quiz depends on your audience. However, once you test a couple of quizzes against each other, you’ll figure out if your audience prefers 5 questions or 15. It all comes down to testing in the end.
Find new, interesting ways of asking questions.
Instead of writing, ‘What fruit do you like the most?’, ask ‘If you could eat only one fruit for the rest of your life, which one would it be?’
Use simple words.
Don’t use big words, or complicated industry jargon. However, if your audience is comfortable with certain industry words, then go ahead.
Add lots of pictures.
Replace answers with pictures if you can. Interactive content is more engaging than just text.
Step 6 - Have you found the RIGHT quiz creator for your quiz?
Yay, you’ve gotten through the hard part. You have a fun title, interesting questions and results that will go viral. Now to make a buzzfeed quiz, you just need to put all the information in a quiz creator and embed it on your website.
LeadQuizzes’ quiz builder makes the entire process super easy. You can choose a template from their massive library, or even create one yourself. Just add in all information - the title, results, questions and the answer - and watch leads roll in.
It holds your hand and leads you through the entire process to create a painless experience for you. To get started, just click the image below!