What do you do when your tried-and-true business model collapses? Randy Hartnell spent 17 years fishing in Alaska. When industry demands shifted and he couldn’t meet payroll, he had to make a change. He decided to start Vital Choice, shipping wild salmon by mail to consumers. Today, Vital Choice generates $20M a year. Listen and find out how you can get through challenging times and subsequently grow your business.
“To be successful, an idea has to sound crazy, because otherwise, somebody else would have done it.” – Randy Hartnell
“When you’re doing what you’re supposed to do, serendipity tends to happen.” – Randy Hartnell
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