Have you ever visited a page somewhere, only to have ads for that page popping up everywhere on Facebook just minutes after? This is done by using a Facebook Pixel, introduced in 2015. What you may find annoying is actually an excellent advertising tactic that’s proven to work wonders.
The pixel is short piece of code which you place on your pages. Whether you run a store or some other page, it allows you to track what your page followers do outside of Facebook. You create the Pixel from your Facebook Ads Manager and paste it to your site, ideally in the site heading.
Once it’s there, you can track a host of things. There are nine standard Facebook Pixel events:
Using these parameters, the Pixel can improve the way ads are displayed on Facebook for your site and your products and services.
Realizing that not everyone is a code guru and a marketing expert, the Facebook team came up with the Facebook Pixel Helper. It allows you to verify that your pixel has been installed properly, it shows you pixel errors and tells you how to make the pixel work better for you.
The Facebook Pixel Helper is currently available for Google Chrome only. Unfortunately, it cannot be used on Mozilla Firefox, Safari, Opera or any other browser at the moment.
Note that the Helper can be an extremely useful tool, not just for diagnostics. If you try it out for a bit, you will notice that it shows if a pixel is present on any site. Use this opportunity to check out whether the competition is trying out this marketing strategy.
First and foremost, make sure you’re running Google Chrome. Second, visit the Chrome Store at this link.
Simply click to install the extension and you’re done. If you’ve done everything right, an icon </> will show up in the top right next to your address bar. If the icon is gray, it means that there are no pixels on the page you’re currently on. If the icon turns blue, there are pixels on the page.
If everything’s been set up correctly, you can click on the blue </> icon and a drop down menu will appear with the list of pixels currently firing on the site.
Once you click on the pixel, you can see the details for each individual entry.
The most useful feature of the Facebook Pixel Helper is its ability to tell you if there’s something wrong with your pixel. Here’s the list of error messages and what they mean.
As we’ve mentioned, there’s 9 standard events that can be tracked by Facebook Pixel. This error will show up if you’re trying to track anything out of the scope of those events.
This one’s pretty self-explanatory. The Facebook Pixel ID you’re currently running on your site does not match any ID linked to an existing ad account on Facebook. Of all the errors, this is the one that needs to be addressed with the most urgency.
You may already know this, but within Facebook’s Business Manager you can set up products and product catalogs for items you’re selling. If this error shows up, it means that the product_catalog_id in the pixel code cannot be found in Facebook’s databases. To go around this you can search for the ID in the Business Manager, or manually connect a product to the pixel.
The Facebook Pixel Helper has found double-encoded characters on your page. Check the code on the page you’re diagnosing for CSM system encoding errors.
There’s one pixel on the page but it’s firing multiple times. One of the reasons for this is if you included the pixel code in more places.
If for some reason you no longer need to use it, you can simply remove this extension from Chrome by typing chrome://extensions/ in the address bar and clicking on the trash can icon.
Did you know that you can also use the Facebook Pixel on your LeadQuizzes quiz? This handy guide will tell you exactly what to do.
If you haven’t tried it out yet – quizzes are a great tool for generating leads. Give it a go – it’s free!