If you’re going to inspire a potential customer to take action, you need to give them an easy way to do it. A clear, call-to-action is a no-brainer for web content and blogging — but what about social media?
Previously, the best CTA that Facebook could handle was a link that directed users to a landing page, where the real CTA (e.g. Buy Now!) was housed. Any marketer knows, less is more when it comes to steps in a conversion process. You want to make the distance between hooking your customer and converting them as direct as possible. So, good news: Facebook just threw you a bone.
Facebook’s new call-to-action buttons are exactly what they sound like: you can now add a Facebook call to action button (Shop Now, Learn More, Sign Up, Book Now, and Download) directly to a Facebook post or Facebook Ad. Translation: Potential to significantly and easily improve your click-through rates.
Are you looking to sell your product or service? Encourage a download? Push registration for an event or webinar? Whatever the size of your brand, this new tool can make a big difference for you.
The finished product will look something like this:
Ready to make it happen? Let’s start with adding a Facebook Call to Action button for a Facebook Ad. Here’s a few steps to get you started:
1. Click here to get started on your ad.
2. When prompted, select “Clicks to Website” or “Website Conversions”
3. Enter the URL you want to promote and hit Continue.
4. Fill out the required fields for your ad. i.e. Headline, text, upload an image, and select the Call-To-Action button you want to test.
Ok, that’s it for running an ad! What about regular Facebook posts? I’m glad you asked.
Facebook currently doesn’t allow you to set up CTA’s from your page so you will have to do it through the power editor. Don’t worry, it only takes a few steps and we’ll explain below.
1. Go to the power editor in your Chrome browser.
2. Click on the tab on the top left and click Manage Pages.
3. Click on the page you want to publish to and click Create Post.
4. Select your Call to Action button, fill out the requested info, and select “This post will be published on the Page”.
5. After you click Create Post, highlight the row that was just created and preview the post.
6. If you like the way it looks, click Publish Post and choose to post it immediately or in the future.
And there you have it. Now you know how to create a Facebook Ad and a Facebook post on your page with Call-to-Action buttons.
We’re interested to hear how it goes for you! If you’ve got thoughts on this update, or a firsthand experience to share, leave us a comment below. And if you want to read more articles like this, make sure you SUBSCRIBE to our newsletter.