Crowdfunding agency Enventys Partners (formerly Command Partners) has helped launch over 450 new businesses via crowdfunding campaigns. They’ve helped raise over $150M and last year generated over $10M in revenue. Roy Morejon explains how they did it.
Topics Discussed in this Episode:
- [01:28] How Roy got started with Command Partners
- [09:58] How they started getting more projects and building their customer base
- [14:57] Building a team around each project
- [16:46] Setting client expectations
- [25:30] How Command Partners merged with Enventys
- [30:32] How they put systems and processes in place to gain more consistent results
- [32:16] How they brought in the key people to step up their business
- [35:37] Strategies with regards to content marketing
- [38:02] Strategies to get speaking opportunities
Key Takeaways:
- There is an opportunity for any company out there to run a crowdfunding campaign, whether it be reward-based with a physical product or potentially equity-based.
- The unfortunate side of running a Kickstarter campaign is basically you see the worst of anybody. It’s hard to point out what’s wrong with their product or why things are not working, but it’s a conversation that you have to have.
- There’s a lot of pre-launch work that needs to be done in order to have success in a business.
- It’s expensive to bring a product to market. It takes about 2 to 20 years of product development before a product gets manufactured, QA tested or UL approved. But many people have this misconception that it can just be made very quickly and cheaply in China.
Action Steps:
- Be transparent with everything that goes on internally and externally for your company.
- Focus on the categories that you’re an expert in.
- Keep educating yourself and understand how crowdfunding works and how these types of campaigns are unique and challenging on their own.
Roy said:
“You don’t bring an opinion to a data fight.”
“There’s no better time to start something than today.”
More from Roy Morejon:
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