In today’s episode, Alex Brown shares the strategies he used to grow Dollar Beard Club to $11M in one year, sell over 1.7M boxes, generate 200M viral video views, and how he convinced Dan Bilzerian to promote their products. Tune in and learn from his journey!
TOPICS:
- What’s the story of how The Beard Club came to be? [01:37]
- How many years did it take before it felt like they had some traction and success? [06:40]
- What was their strategy for building their email list of 15,000 people? [08:02]
- Why did they choose to work with influencers and how did they build relationships with them? [10:41]
- If someone is looking to get into influencer marketing, how should they negotiate rates? [12:55]
- How did Alex get connected with advisors who are really influential and how does he create relationships with them? [14:48]
- How did they first build their brand through video marketing? [16:48]
- How did they get things lined up in order to launch the brand? [19:10]
- How did they find the manufacturer to make their product? [25:40]
- What was it like for Alex and his partners to grow the business so quickly? What were some of their lessons learned? [27:51]
- What were the strategies they employed when it came to customer retention? [31:41]
- What’s the one thing that they did that Alex thinks had the biggest impact on the growth of The Beard Club? [36:43]
“Aligning with people that were in the influencer world was our biggest secret to success there.” — Alex Brown
“Just really having the ability to know where you’re going and to attract people to that vision is super huge.”— Alex Brown
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