In just five years, Garrett Moon has built CoSchedule from 0 to 7 figures in revenue, 9,000 customers, 1.5M monthly page views, and over 350k email subscribers. Listen to this episode to learn exactly how he did it.
Topics Discussed in this Episode:
- [01:31] How Garrett started with his first agency and how far they got before moving forward with CoSchedule
- [04:37] The idea for CoSchedule and how they decided it was the product to move forward with
- [10:36] How they focused on getting customer feedback and understanding customers’ problems
- [14:17] What was their method of getting customer feedback?
- [15:28] What were their original SEO strategies?
- [17:12] What was their promotion strategy?
- [20:04] Launching the Actionable Marketing Podcast and how it has impacted their growth
- [23:22] What is their email list growth strategy and what were its drivers?
- [26:18] What were the 10X projects they released?
- [30:56] How they dealt with product changes and client base changes
Key Takeaways:
- When you’re an agency and you have serviced customers, it’s really easy to leverage that relationship to get feedback on your software or to get them to buy it, and you kind of get this false sense of validation.
- When it comes to SaaS, you’re constantly adding more product. And as you make your product more complex and add more features, it becomes a better solution for larger customers. Development is never done.
- Your customers always need to see new features and they expect the software to get better and more powerful over time, not stay the same.
- The blog posts that drive traffic aren’t always the most valuable ones. And traffic isn’t always the best signifier of access to some customer segments.
- If you’re focused on two things, you’re not focused on anything. You can’t focus 100% on two things.
Action Steps:
- Base your business decisions on growth velocity long-term versus just short-term happiness for certain customers.
- Be constantly focused on growth and moving upward.
- Learn to delegate and how to manage and trust people.
- Coach your talent to be good.
Garrett said:
“You have to learn to really understand the problem and then the emotional reasons that that user might buy a product versus ask them would they buy. It’s not even a real question because there’s so much emotion wrapped into buying, it’s just not a good place to start.”
“The reality is that as your product changes and as your customer base changes, you have to make decisions or release features that you know are only going to help a certain set of users.”
More from Garrett Moon:
Garrett’s Twitter: @garrett_moon
Resources mentioned:
Interviewing Users: How to Uncover Compelling Insights by Steve Portigal
The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh
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