How Pocket Your Dollars Grew to $500k a Month in One Year
Anthony Sarandrea started Pocket Your Dollars as a lead generation company for debt settlement. He spends $15,000/day on Facebook to connect as many as 5,000 people/day with settlement agencies and has scaled to over $500k/month in revenue.
In this episode you will learn:
How they got the idea for Pocket Your Dollars and how they were able to be so successful so quickly [01:32]
Focusing on the lead generation side of the debt settlement business, how they went about finding the people that they were going to connect the leads with [03:51]
How they started generating leads for their partners [06:25]
Their Facebook and SMS strategies [08:01]
Why they chose to acquire a site and how they went about doing it [25:13]
Your partners need to be making money in order for you to be making money.
Segmentation and talking to people differently plays a big part in scaling a debt settlement business profitably.
One of the biggest game changers is understanding the full sales cycle.
Taking on the right business partner can have the biggest impact on your growth.
Leverage Facebook lead ads strategically.
Separate people into buckets according to how they respond to your ads and treat them differently.
Create awareness by putting out content that thoroughly educates individuals on topics related to your business.
Make sure the usability of your site is great.
“It’s easier to dip your feet in versus having to dive head-first into the water.”
“If you want to grow, if you want to stay in business, if you want to continue to become a big player in this space, you have to do things that your competition is not doing.”