What does it take to make you happy? Jayson Gaignard, built a $7M a year ticketing business, only to discover it didn’t make him happy. On the verge of bankruptcy, he took a loan from a friend to throw an event and has since turned that event into a business that generates $2.1M a year. Want to find out more? In today’s episode, Jayson shares his story about overcoming adversity and finding your happiness.
TOPICS:
- What is MastermindTalks? [02:08]
- How did Jayson Gaignard first get into business and entrepreneurship? [03:16]
- How did Jayson get his first couple of 100 clients for his ticketing business? [06:08]
- Why did Jayson get into the retail space? [08:14]
- What is traction and how important is it? [11:38]
- What were the reasons why Jayson wasn’t happy despite the success of his ticketing business? [12:44]
- What is one of the lessons Jayson learned when he was scaling down his ticketing business? [17:49]
- How did Jayson start building everything again from scratch? [20:06]
- What is the value of relationships and being around other entrepreneurs? [21:47]
- How did Jayson throw his very first event with Tim Ferriss? [25:58]
- How did Jayson get people to attend his events? [30:46]
- What were some of the biggest lessons Jayson learned in building Mastermind Talks? [36:09]
- What are Jayson’s mindset and strategy around the events and how do they impact their success? [38:43]
“I realized that money and happiness scale very differently.” — Jayson Gaignard
“I would not be where I am, without a shadow of a doubt, without relationships.” — Jayson Gaignard
More from Jayson Gaignard
@jaysongaignard
Resources mentioned
Who by Geoff Smart and Randy Street
Rocket Fuel by Gino Wickman and Mark C. Winters
Mastering the Rockefeller Habits by Verne Harnish
The 4-Hour Chef All-You-Can-Eat Campaign of Goodness by Tim Ferriss
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