Jayson Gaignard On Whether 7 Figures Equals More Happiness

What does it take to make you happy? Jayson Gaignard, built a $7M a year ticketing business, only to discover it didn’t make him happy. On the verge of bankruptcy, he took a loan from a friend to throw an event and has since turned that event into a business that generates $2.1M a year. Want to find out more? In today’s episode, Jayson shares his story about overcoming adversity and finding your happiness.

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  • What is MastermindTalks? [02:08]
  • How did Jayson Gaignard first get into business and entrepreneurship? [03:16]
  • How did Jayson get his first couple of 100 clients for his ticketing business? [06:08]
  • Why did Jayson get into the retail space? [08:14]
  • What is traction and how important is it? [11:38]
  • What were the reasons why Jayson wasn’t happy despite the success of his ticketing business? [12:44]
  • What is one of the lessons Jayson learned when he was scaling down his ticketing business? [17:49]
  • How did Jayson start building everything again from scratch? [20:06]
  • What is the value of relationships and being around other entrepreneurs? [21:47]
  • How did Jayson throw his very first event with Tim Ferriss? [25:58]
  • How did Jayson get people to attend his events? [30:46]
  • What were some of the biggest lessons Jayson learned in building Mastermind Talks? [36:09]
  • What are Jayson’s mindset and strategy around the events and how do they impact their success? [38:43]

Mastermind Talks by Jayson Gaignard

“I realized that money and happiness scale very differently.” — Jayson Gaignard

“I would not be where I am, without a shadow of a doubt, without relationships.” — Jayson Gaignard

More from Jayson Gaignard



Mastermind Dinners

The Community Made Podcast

Resources mentioned

Who by Geoff Smart and Randy Street

Rocket Fuel by Gino Wickman and Mark C. Winters

Scaling Up by Verne Harnish

Mastering the Rockefeller Habits by Verne Harnish

Traction by Gino Wickman

The 4-Hour Chef All-You-Can-Eat Campaign of Goodness by Tim Ferriss

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