7 Lead Generation Form Templates to Boost Your Lead Capture

When was the last time you completed a lead generation form and actually had a great experience doing so?

Let me guess, not many such situations come to your mind, right? That’s because most lead generation forms are plain boring.

Be it a sign-up form, a registration form, or a contact form – most of those are created with the sole purpose of collecting user data, often disregarding the user experience itself.

That’s why we have gone above and beyond to create a set of engaging, customizable, and well-designed lead generation form templates for our users to use for FREE. All you have to do is log in to your existing LeadQuizzes account or sign up if you don’t have one yet.

To get the templates now, scroll down a bit.

To learn a bit more about lead generation and how to use forms to generate leads, keep on reading.

What is a Lead Generation Form?

Lead generation forms are often seen as powerful selling assets that can be essential to your business success. Most businesses use them to attract website visitors, convert them into leads, and eventually turn them into customers.

Lead Generation Form

Lead generation is one of the most important marketing processes and sales funnel stages, used to capture interest in your products or services. Basically, it’s the process of turning strangers curious about your business into potential customers.

Essentially, a lead is generated once a visitor provides their contact information in return for some sort of an incentive (known as the lead magnet) such as a coupon, promotion, discount, ebook or another piece of content, and so on. This is where a lead generation form kicks in.

Lead generation forms can take many shapes and forms. In the simplest of terms, it’s any online form that allows you to gather information about your potential customers. Online registration forms, customer information forms, newsletter sign up forms, sales contact forms, signup sheets, and other similar forms can all be seen as types of lead generation forms.

How to Create an Engaging Lead Generation Form

1. Don’t make your form look like a form

Ok, nobody expects you to reinvent the wheel when it comes to online forms, but the fact is that people just don’t like filling out traditional forms. Remember my question from the beginning?

The fact is that filling out forms is not the most exciting thing you can do online and people see it as a necessity or even an obstacle that stands in the way of getting what they came for.

That’s why you should do your best to make your lead generation form stand out from traditional forms. How can you achieve that? By using the non-standard form elements such as images, videos, quiz-like questions, and more.

2. Use logic branching to ask more relevant questions

Even though multiple steps in your forms are usually a good thing, as you can group form fields according to the type of information you need, or you can start with a leading question, and so on, having too many steps is likely to overwhelm your users and discourage them from completing the form.

The LeadQuizzes logic branching feature enables you to employ conditional logic when creating your quizzes, surveys, and forms. That means that you can show or hide certain steps to certain users, based on the answers they previously provided.

For example, if someone says they’ve never used a coffee maker before, it makes no sense to ask them what manufacturer they prefer, so you’re going to skip that step.

3. Promote your lead generation form

It’s no use in creating an engaging lead generation form, if no one’s going to see it, right? The most obvious placement for most forms is on your website or blog. LeadQuizzes forms can easily be embedded anywhere on your website. Just grab the embed code from your content’s share tab and paste it on your website where you want it to show.

In addition, such forms can be shared on social media or via email to drive more traffic to them. Considering a paid ads campaign? LeadQuizzes forms work extremely well with Facebook.

4. Use one of our ready-made templates

Years of experience in the lead generation business have taught us what works and what not. So, we’ve decided to use that knowledge and turn it into ready-made lead generation form templates you can use right away! Or you can easily customize them to meet your particular needs without having to build them from scratch.

Log in to your LeadQuizzes account and start using them now!

Lead Generation Form Templates

We’ve designed an entire set of lead generation form templates for you to use. Just pick the right one(s) for your current needs!

Online Registration Form Template

Looking to get people to register for your services? Want to get them to sign up for your event? Trying to collect and organize user registration data? What you need to do first is create and set up an online registration form.

Feel free to use the templates below and customize them to your needs.

Template 1

Customer Information Form Template

Looking for more information about who your customers are? Want to find out what they think about your products or services?

What you need is a customer information or a customer feedback form. Feel free to preview our templates for inspiration or start using them right now!

Template 2

Newsletter Sign Up Form Template

Newsletter sign-up is one of the most effective lead generation forms. Getting people to sign up for your email promotions has never been easier with our customizable template!

Template 3

Sales Contact Form Template

After you’ve led your prospects far enough along the sales funnel, they are probably on the verge of making a purchase. What they need now is a small nudge in the shape of an engaging sales contact form!

Just click on the template below and use it now to increase your sales.

Template 4

Online Contact Form Template

Online contact forms are not just a simple and practical way for your visitors to get in touch with you. They are an extremely effective way of collecting leads. Using this type of lead generation form you can ask your visitors to submit their name, phone number, email address, and much more.

Feel free to use the template below!

Template 5

Signup Sheet Template

A signup sheet is a great way to get people to subscribe to your content, products or services. You can use it to offer different discounts, coupons, vouchers, or other incentives to your potential customers in order to get them to sign up.

Check out our signup sheet template and sign up for LeadQuizzes to use it now for free!

What can you do after collecting leads?

Each and every one of the lead generation form templates given above can be easily integrated with a number of automation and management tools. For example, you can transfer new emails to MailChimp, automate processes using Infusionsoft, create effective ad campaigns using the Facebook Pixel, and much more.


Lead generation forms are useful marketing tools that can help you increase the number of conversions and sales for your business. At the same time, well-designed and well thought out forms can help you create a better user experience for your potential customers on your website.

Hopefully, you’ll find the tips we provided above (in combination with our LeadQuizzes form builder) helpful when it comes to creating great forms. Can’t be bothered to create them yourself? Just use one of the lead generation form templates we shared above (completely free for all our active users).

Not a LeadQuizzes user yet? Click on the button below to get started with our tool (FREE 14-day trial).

Do you want to double your leads with LeadQuizzes?

Grab your 14-day FREE trial now!

Do you want to double your leads with LeadQuizzes?

Grab your 14-day FREE trial now!