7 Lead Generation Form Templates to Boost Your Lead Capture

When was the last time you completed a lead generation form and actually had a great experience doing so?

Let me guess, not many such situations come to your mind, right? That’s because most lead generation forms are plain boring.

Be it a sign-up form, a registration form, or a contact form – most of those are created with the sole purpose of collecting user data, often disregarding the user experience itself.

That’s why we have gone above and beyond to create a set of engaging, customizable, and well-designed lead generation form templates for our users to use for FREE. All you have to do is log in to your existing LeadQuizzes account or sign up if you don’t have one yet.

To learn a bit more about lead generation and how to use forms to generate leads, keep on reading.

What is a Lead Generation Form?

Lead generation forms are often seen as powerful selling assets that can be essential to your business success. Most businesses use them to attract website visitors, convert them into leads, and eventually turn them into customers.

Lead generation is one of the most important marketing processes and sales funnel stages, used to capture interest in your products or services. Basically, it’s the process of turning strangers curious about your business into potential customers.

Essentially, a lead is generated once a visitor provides their contact information in return for some sort of an incentive (known as the lead magnet) such as a coupon, promotion, discount, ebook or another piece of content, and so on. This is where a lead generation form kicks in.

Lead generation forms can take many shapes and forms. In the simplest of terms, it’s any online form that allows you to gather information about your potential customers. Online registration forms, customer information forms, newsletter sign up forms, sales contact forms, signup sheets, and other similar forms can all be seen as types of lead generation forms.

How to Create an Engaging Lead Generation Form

1. Don’t make your form look like a form

Ok, nobody expects you to reinvent the wheel when it comes to online forms, but the fact is that people just don’t like filling out traditional forms. Remember my question from the beginning?

The fact is that filling out forms is not the most exciting thing you can do online and people see it as a necessity or even an obstacle that stands in the way of getting what they came for.

That’s why you should do your best to make your lead generation form stand out from traditional forms. How can you achieve that? By using the non-standard form elements such as images, videos, quiz-like questions, and more.

2. Use logic branching to ask more relevant questions

Even though multiple steps in your forms are usually a good thing, as you can group form fields according to the type of information you need, or you can start with a leading question, and so on, having too many steps is likely to overwhelm your users and discourage them from completing the form.

The LeadQuizzes logic branching feature enables you to employ conditional logic when creating your quizzes, surveys, and forms. That means that you can show or hide certain steps to certain users, based on the answers they previously provided.

For example, if someone says they’ve never used a coffee maker before, it makes no sense to ask them what manufacturer they prefer, so you’re going to skip that step.

3. Promote your lead generation form

It’s no use in creating an engaging lead generation form, if no one’s going to see it, right? The most obvious placement for most forms is on your website or blog. LeadQuizzes forms can easily be embedded anywhere on your website. Just grab the embed code from your content’s share tab and paste it on your website where you want it to show.

In addition, such forms can be shared on social media or via email to drive more traffic to them. Considering a paid ads campaign? LeadQuizzes forms work extremely well with Facebook.

4. Use one of our ready-made templates

Years of experience in the lead generation business have taught us what works and what not. So, we’ve decided to use that knowledge and turn it into ready-made lead generation form templates you can use right away! Or you can easily customize them to meet your particular needs without having to build them from scratch.

Lead Generation Form Templates

We’ve designed an entire set of lead generation form templates for you to use. Just pick the right one(s) for your current needs!

Online Registration Form Template

Looking to get people to register for your services? Want to get them to sign up for your event? Trying to collect and organize user registration data? What you need to do first is create and set up an online registration form.

Feel free to use the templates below and customize them to your needs.

General online registration form template

Online event registration form template

*To access the templates, just create an account (or login), and then select a template from our builder. It’s available to users on a free trial too!

Customer Information Form Template

Looking for more information about who your customers are? Want to find out what they think about your products or services?

What you need is a customer information or a customer feedback form. Feel free to preview our templates for inspiration or start using them right now!