8 Quiz Ideas Your Audience Will Love + 61 Proven Quiz Titles

Creating a great quiz can literally unlock thousands of leads and sales for your business and teach you about your audience.

For example, Jon Benson created a single quiz funnel that profitably grew his email list by 110,192 people from Facebook advertisement in less than a year!

But to replicate those results, you first need to come up with the right quiz idea for your business and create an extremely compelling quiz title!

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Want the Easy Button? Try One of Our 40+ Quiz Templates!*

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*To access these templates, just create an account (or login), and then select a template from our builder.

We’ve helped our users at LeadQuizzes generate over 4.7M leads, collect 73.9M answers using quizzes. We even grew our marketing agency selling quiz services to over $720,000 in yearly revenue.

In this article, we’re going to do a deep dive sharing the lessons we’ve learned, including the 8 types of quizzes you can choose from, 4 research strategies to find the perfect quiz idea, how to create a compelling quiz title that gets clicked and shared, and finally 61 examples of great quiz ideas and titles that you can use in your business!

The 8 Types of Quizzes

So you’re interested in creating a quiz but how do you choose which type of quiz to actually use?

Well, it all depends on your goals.

  • Do you want to create a viral quiz that will generate a massive amount of impressions?
  • Do you want to increase engagement with your audience?
  • Do you want to direct your leads to a specific product offering?
  • Do you want to segment your leads so you can personalize your email marketing?
  • Do you want to qualify leads for a sales team?
  • Do you want to do market research for a new or existing product or service?

Take a second to think about what you’re trying to achieve before grabbing a template or writing out your quiz. Once you understand your goal, you can create your quiz idea.

Now, let’s explore the 8 different types of quizzes you can choose from and the pros and cons for each.

1. Diagnostic Quiz

The first quiz type is the Diagnostic Quiz.

This quiz helps your audience understand their problem and matches them with a solution.

It could help them identify a marketing mistake they are making, what product on your website best meets their needs, what content will help them solve their problem, etc.

Example:
Fit Father Project created a diagnostic quiz titled “Are You A Fit Father?”.

The quiz asked them health questions and helped them identify the #1 health challenge holding them back from their goals such as time, nutrition, improper exercise, etc.

Based on their results, Fit Father Project showed a personalized sales video and sent custom email marketing campaigns to speak to that specific challenge.

This approach led to Fit Father Project generating 15,000 leads profitably from Facebook and increasing their monthly revenue by 900%!

Fit Father Project Quiz

Pros:

  • Help quiz takers identify or better understand a problem they have.
  • Help quiz takers match a solution with their specific problem.
  • Survey and segment your audience.

Cons:

  • Less likely to be shared socially.

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*To use this template, just create an account (or login), and then select the template from our builder.

2. Buzzfeed Style Quiz

Buzzfeed Style Quizzes are fun, entertaining, often nonsensical, and some of the most popular quizzes.

You’ve seen them before: “If You Can Identify Even Just 10 Of These ‘00s Cartoons, Than You’re An Expert” and “This Quiz Will Reveal If You’re More Like Coca-Cola Or Fanta”.

They seem silly but they can actually be an effective tool if you make quizzes that your business audience would be interested in taking.

Example:

Bourbon and Boots created and tested seven different Buzzfeed style quizzes and advertised them on Facebook, Twitter, and Pinterest.

Their top-performing quiz was titled “QUIZ: Can you pass this Southern-saying challenge?”.

This quiz ultimately went viral being shared over 26,663 times and capturing over 23,675 leads in just three short weeks!

Even though the quizzes were fun and playful, Bourbon and Boots southern styled eCommerce products resonated really well with the quiz takers. Their quiz campaign ultimately doubled Bourbon and Boots sales.

Bourbon and Boots Quiz

Pros:

  • Very effective at driving impressions, brand awareness, and viral traffic.
  • High engagement leads to a higher lead capture rate and cheaper advertisement costs.
  • Can quickly build huge email lists.

Cons:

  • May have less segmentation and audience learning from this type of quiz.
  • You can collect a lot of leads but may have lower conversions immediately into sales.

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

3. Personality Quiz

A Personality Quiz is a highly engaging quiz that helps quiz takers learn something about themselves.

This could be a more serious personality quiz like the Myers-Brigg assessment or it could be a fun Buzzfeed Style personality quiz.

Example:

Neil Patel used a personality quiz on his website Nutrition Secrets.

The quiz was titled “Which Diet Is Right For Your Personality?”.

After promoting it all over his website, he increased his website lead capture by 500%!

Neil Patel Quiz Marketing

Pros:

  • High engagement leads to higher lead capture rate and cheaper advertisement costs.
  • Survey and segment your audience.

Cons:

  • You can collect a lot of leads but may have lower conversions immediately into sales.

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

4. IQ/Trivia/Knowledge Quiz

An IQ/Trivia/Knowledge Quiz tests quiz takers knowledge on a topic.

They play off our innate curiosity and competitiveness and can be written on a serious topic or as a Buzzfeed style quiz.

Example:

Jeff Hays launched a documentary called Bought, which featured the topic of GMO’s.

He created a quiz titled, “How Well Do You Know GMO’s?”. At the end of the quiz, he captured their contact information and drove them to a viewing of his documentary.

After advertising this popular Facebook quiz, Jeff grew his email list by 31,421 leads.

Jeff Hays Movie Quiz

Pros:

  • Very effective at driving impressions, brand awareness, and viral traffic.
  • High engagement leads to higher lead capture rate and cheaper advertisement costs.
  • Help quiz takers identify or better understand a problem they have.
  • Survey and segment your audience.

Cons:

  • You can collect a lot of leads but may have lower conversions immediately into sales.

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

5. True/False Quiz

Similar to the IQ/Trivia/Knowledge Quiz, the True/False Quiz is specific to just true and false answers.

Because this type of quiz has very short and to the point answers, it speeds up the time it takes to complete, therefore increasing your lead capture conversion rate.

Pros:

  • Higher completion rate because of simple answers structure.

Cons:

  • n/a

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

6. Assessment Quiz

This quiz is often known as a teaching quiz. It is a more traditional assessment quiz to test comprehension, often after you’ve taught your audience something.

Examples could include a quiz testing comprehension at the end of a blog post or prior to starting a video course.

Pros:

  • Great to measure your audience’s understanding of a topic.
  • Great for benchmarking progress.
  • Can segment your audience based on their knowledge level i.e. beginner, intermediate, advanced.

Cons:

  • n/a

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

7. Matching Quiz

The Matching Quiz type is another assessment style quiz but with image-based questions and/or answers.

Pros:

  • Useful if you have a visual topic to assess comprehension or visual products you want to create awareness for.

Cons:

  • n/a

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

8. Scored Quiz

A scored quiz can be a knowledge, diagnostic, or assessment based quiz but with a specific score that is provided to the quiz taker at the end.

Example:

Annmarie Gianni Skin Care used a scored quiz titled “What’s Your Skin Score?” to capture more leads from their website.

In replacement of newsletter and product discount optins, this quiz increased lead capture by 400%.

Not only did it drive more leads but being the quiz provided a personalized result and offer, it also increased sales by $200,000 in two months.

Annmarie Gianni Skin Quiz

Pros:

  • The score can create intrigue and competitiveness, therefore increasing engagement.
  • Providing a score can allow quiz takers to benchmark their progress.

Cons:

  • Providing an accurate score can be difficult when there isn’t a clear right or wrong answer or scientific calculation involved.

Click Here for the Template*

*To use this template, just create an account (or login), and then select the template from our builder.

4 Research Strategies to Find the Perfect Quiz Idea

Now that we’ve gone through the 8 different types of quizzes and discussed the use cases for each, let’s dive into 4 research strategies that will help you find the perfect quiz idea for your audience.

1. Get Inside Facebook Groups

With over 1 billion users, chances are that your target audience hangs out in a couple of these groups. You can use them to dig up frequently repeated discussion topics and then re-purpose them into fun quiz ideas.

Step 1: Find the Right Facebook Groups

There are several ways to find niche Facebook groups where your audience hangs out.

– Write your niche in the search bar and filter groups.

Facebook Group Research

– Visit your influencers’ Facebook profiles and go through their groups section.

Influencer Quiz Research

– Google it.

Google Quiz Research

Step 2: Search for a Common Problem

Once you’ve joined a couple of groups, look for common discussion topics. Alternatively, you can also search for your niche keywords in the group and go through the discussions that pop up.

So if you’re a health coach, you can search for obese, healthy eating, Atkins, etc.

Facebook Quiz Idea Research

Going through the discussions, you can come up with some great ideas for quizzes. For example, I came across this great question. You can use it to frame an anti-sugar quiz. Start brainstorming.

  • How good are you at stopping your sugar craving?
  • How many sugar alternatives can you name?
  • Can you live a sugar-less life?

And so on.

2. Seek Help From Q&A Platforms

Quora and Reddit are two popular Q&A platforms. You can unearth some great gems through them.

Here’s what you do:

– Search for your niche and go through the questions and queries that come up.

Quora Quiz Idea Research

– Go through subreddits on Reddit, and topics on Quora to find out often discussed topics in your niche.

Reddit Quiz Idea Research

Use these topics as a basis for your quiz.

The best part about using this strategy (as well as, Facebook groups) is that you can use your audience’s words in your questions, answers, and results. This personalizes your quiz and makes it far more compelling for participants.

3. Google Quizzes

Google other quizzes in your niche and find elements that you can base your quiz on.

Google Quiz Idea Research

– You can turn one of their interesting questions into a quiz topic. Or even use an answer as a keyword for your quiz.

Blog Quiz Idea Research

You can easily turn this question into a quiz topic and even use the answers as your results. You’ll need to flesh them out and make them more interesting, but it could work great as a starting point.

– Offer a different angle, or change the wordings.

Blog Quiz Idea Research

For example, if a quiz is ‘Are you addicted to sugar?’, turn it into ‘Are your sugar cravings getting completely out of control?’, ‘On a scale of 1 – 10, where does your sugar addiction lie?’, ‘Are you a sugar fiend?’, ‘Do you have a healthy relationship with sugar?’ and so on.

4. Find Popular Blogs In Your Niche

Niche blogs run by influencers can be a great way to source quiz ideas. You can use Google or Buzzsumo to find popular blogs in your niche.

Buzzsumo Quiz Idea Reserach

And then once you’ve made a list of them, start your quiz-topic-hunting process. There are 2 easy ways to do that:

– Blog posts: Go through their blog posts. Can you turn any of them into a quiz topic? Can you offer a different angle of them to turn them into a quiz topic?

– Blog’s Popular Categories: Click on their category header and look through them. If you’re aiming for a general quiz, you can easily use one of the categories as a base for your quiz.

Blog Quiz Idea Research

Brainstorm and come up with a few topics. Like,

  • Are you a workout-aholic?
  • How motivated are you towards healthy eating?
  • Find out what workout program is best for your personality?

And so on. Add these keywords in your other quiz titles or other people’s quizzes, and viola, you have a new quiz topic.

Download This Quiz Idea Worksheet to Help Develop and Organize Your Quiz Idea.

Download

Download This Quiz Idea Worksheet to Help Develop and Organize Your Quiz Idea.

Download

Creating a Compelling Quiz Title

At this point, you should have a great quiz idea that matches your goals.

The next step is developing a compelling quiz title that will make people want to take it.

Being 80% of readers will never make it past your (quiz) headline, this is an extremely important step.

Upworthy, one of the leaders in viral content will spend hours and come up with dozens of titles—at least 25 possible options—before they decide on one.

Upworthy Title Research

Actually do it; write 25 headlines.

Types of Quiz Titles

Let’s jump next into some of the quiz titles that work best.

The “Actually” Title

We’ve seen these quiz titles everywhere. These quizzes ask you to reveal a truth about yourself, whether it pertains to your personality or your knowledge. For example:

  • How much do you actually know about _?
  • What type of _ are you actually?
  • What should you actually be doing?
  • How should you actually be living?

The Comparison

These catchy quiz titles make a comparison between the person taking the quiz, and someone or something. The comparison should be a flattering one, otherwise, why would quiz-takers want to share it with their social media audiences?

  • What celebrity are you most like?
  • What type of food are you?
  • What type of friend, person, parent, etc. are you?

Both the actually and the comparison quiz evoke a self-serving bias, which means you’re telling people good things about themselves. People like to hear good things about themselves, thus the success of viral marketing quizzes.

Emotion Evoking Titles

Next, let’s talk about adding emotionally charged words to your titles.

Creating emotion in your titles is so crucial that it’s spawned its own fancy term: Emotional Marketing Value (EMV), which can be assigned a score.

Research continues to show that posts with a higher emotional value score get shared more.

Emotional Value Score

When you’re creating your quiz titles you can easily calculate your EMV score using the Advanced Marketing Institute tool, which offers a free emotional value headline analyzer tool.

Emotional Marketing Value Headline Analyzer

It’s quite simple and shouldn’t take more than a few seconds to enter your headline and get your score.

EMV Headline Score

When you’re crafting a headline, use action words or trigger words to evoke emotions.

Here’s a handy list of 600+ of the most powerful words to elicit emotions, which you can use to come up with your next quiz title and boost your EMV score.

Example Quiz Templates by Industry

Alright, now you know how to create a great quiz title.

But in case you’re still looking for some more inspiration, here are some great quiz title examples listed by industry:

Health and Fitness Quizzes

  • Am I At Risk For Thyroid Disease?
  • How Healthy Is Your Skin?
  • Are You At Risk For Gut Disease?
  • Could You Be Suffering From Adrenal Fatigue?
  • Are You Overtraining Or Undertraining?
  • Is Your Workout Helping You Lose Weight?
  • Could You Be Suffering From Adult ADHD?
  • Are You Overstressed?
  • Is It The Flu Or Allergies?
  • Are You At Risk Of Alzheimer’s?
  • Are You Ready For Your Newborn?
  • Do You Know The Breast Cancer Basics?
  • What Type Of Eater Are You?
  • Find The Best Workout for Your Age.

Love and Relationship Quizzes

  • Do You Have A Healthy Marriage?
  • How Good Are You In Relationships?
  • Are You A Magnet For Emotionally Unavailable Men?

Finance Quizzes

  • Can You Spot A Shady Financial Adviser?
  • How Much Do You Know About Personal Finances?
  • Are You Ready To Invest Your Money?
  • Are You A Financial Grown-up?
  • Are You An Impulsive Buyer?
  • Do You Have The Spending Habits Of A Typical Millennial?

Real Estate Quizzes

  • How Likely Is Your Property To Rent In 30 Days?
  • Is Your Credit Score Good Enough to Buy a Home?
  • Are You Ready to Buy a Home This Year?
  • How Fast Will Your Home Sell, and For How Much?
  • What Kind of Home Will Make You the Happiest?
  • Should I Keep Renting Or Buy My First Home?
  • How Much Do You Know About Mortgages?
  • How Many Real Estate Terms Can You Correctly Define?

Insurance Quizzes

  • How Much Do You Actually Know About Home Insurance?
  • What Should You Do After A Car Accident?
  • How Much Do You Know About Auto Insurance?

Car Quizzes

  • Which Car Is Right For You?
  • Can You Name These Classic Cars?

Business Quizzes

  • Do You Have What It Takes To Be Successful In Business?
  • Do You Have What It Takes To Be A 6-Figure Coach/Consultant?

Marketing Quizzes

  • How Accessible Is Your Business, Online?
  • Is Content Marketing Right For Your Business?
  • Which Type Of CRM Is Right For Your Business?
  • Are You GDPR Compliant?

Education Quizzes

  • How Many Of These Words Do You Actually Know?
  • If You Can Score 90% On This Math Test, You’re A Genius!

Legal Quizzes

  • What Should You Do After A Car Accident?
  • Do You Know How To File A Patent?

Travel Quizzes

  • Which US Route Should You Road Trip This Summer?
  • Build Your European Travel Itinerary

Sports Quizzes

  • How Much Do You Know About The Arizona Coyotes?
  • How Much Do You Know About The Phoenix Suns?

Many of These Quizzes Are Templates Pre-written and Setup in LeadQuizzes*

Try Them Free!

Many of These Quizzes Are Templates Pre-written and Setup in LeadQuizzes*

Try Them Free!

*To use these templates, just create an account (or login), and then select a template from our builder.

Conclusion

We’ve taught you the different types of quizzes, when you should use them, how to create a compelling quiz title, and finally provided 61 examples of great quiz ideas and titles that you can use today!

Now go create your quiz!

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